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Brand Kit

Logo

 It is important to keep the NewForm logo and wordmark clear of any other graphic elements. To regulate this, a clear zone has been established around it that indicates the closest any other graphic element or message can be positioned in relation to our logo and wordmark. This “clear zone” is established by the relative size of the “N” in “NewForm”    
Download Logo SVG
Download Icon SVG

Wordmark

Clearspace

Icon

Clearspace

Typography

All NewForm text is set in PP Mori typeface.
‍
When using PP Mori to create headings on embedded, printed, or digital collateral for NewForm, always use Regular weight, typeset it with optical kerning, set the tracking to 0, and set in sentence case. Do not set in all lowercase, all caps can be used in marketing collaterals sparingly.



When using PP Mori to set text on embedded, printed, or digital collateral for NewForm, always typeset it with optical kerning, set the tracking to 0, and set in sentence case. Do not set in all caps or all lowercase.    

Brand Typeface

PP Mori Regular

Responsive Font Scale

Font 4xl

Recover needs community

Font 3xl

Thousands of sober events. Support that makes sense. People who actually get you. All free, all in one place.

Font 2xl

Thousands of sober events. Support that makes sense. People who actually get you. All free, all in one place.

Font lrg

Loneliness feeds addiction. Real connection interrupts it. More than 85 percent of NewForm members either quit or significantly reduce their substance use. That shift doesn't come from prescriptive lectures or shame. It comes from finding people who don’t just root for your growth—they grow alongside you.

Font Base

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Color

The core colors of NewForm are black and white, and they are the foundation of our brand identity.These colors should be used consistently across all layouts and designs to maintain a strong, cohesive look. Think of them as the backbone of our visual style—they help define our brand and create a sense of unity in every piece of content.

Primary

White
HEX: FFFFFF
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
Black
HEX: 000000
CMYK: 0 / 0 / 0 / 0
RGB: 0 / 0 / 0

Accents

NewForm also has an accent color palette. You should use only one accent color alongside the core colors in any design.

Using multiple accent colors is not allowed. The accent colors are meant to highlight key elements in our designs and communication with our audience, helping to draw attention to what matters most.

Additionally, when using a lighter color palette, use only black text, and for a darker palette, use only white text to maintain contrast and readability.
Midnight
HEX: 193835
RGB: 25 / 56 / 83
CMYK: 70 / 32 / 0 / 67
Breeze
HEX: 99CBF3
RGB: 153 / 203 / 243
CMYK: 37 / 16 / 0 / 5
Moss
HEX: 3A7363
RGB: 58 / 115 / 99
CMYK: 50 / 0 / 14 / 55
Seafoam
HEX: C9EFE4
RGB: 201 / 239 / 228
CMYK: 16 / 0 / 5 / 6
Coral
HEX: D35A5A
RGB: 211 / 90 / 90
CMYK: 0 / 57 / 57 / 17
Soft Coral
HEX: FA8888
RGB: 250 / 136 / 136
CMYK: 0 / 46 / 46 / 2
Plum
HEX: 4F2E6F
RGB: 79 / 46 / 111
CMYK: 29 / 59 / 0 / 56
Lavender
HEX: C8A5EB
RGB: 200 / 165 / 235
CMYK: 15 / 30 / 0 / 8
Golden Sand
HEX: BF9A60
RGB: 191 / 154 / 96
CMYK: 0 / 19 / 50 / 25
Peach Cream
HEX: FFDCA
RGB: 255 / 220 / 163
CMYK: 0 / 14 / 36 / 0

Photography

 NewForm's photography captures real, authentic moments that embody connection, energy, and joy. Our images should feel spontaneous, immersive, and full of life—never overly polished.    
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